[Case Study]: How A Conversion Optimization Shopify App Added $1,900 In MRR In 30 Days Using Video Testimonials

In this case study, you will learn...

  • How they collected 100's of video testimonials fast using a little known two-step video testimonial upload funnel that could make a huge difference for Shopify app founders in 2020.
  • How they instrumented their app funnel to scientifically determine the impact of video testimonials on MRR and build an ROI thesis.
  • How they acquired 65 customers in 30 days since free trial users who watched a testimonial were 4x more likely to purchase.

Over 670 Video Testimonials Collected and Counting

Trusted by the happiest Coaches & Consultants in the world:

Sneak Peek

"We had just started monetizing our SaaS app and wanted to make sure our conversion rate was as high as possible. We had gotten text-based reviews in the Shopify App Store to increase free trial sign ups but we were frustrated with how little impact on conversion the reviews had. In other words, they weren't helping our users make the decision to buy. We knew we could be doing more but weren't sure what exactly.

That's when we found Vouch. With Vouch we were able to collect over 240 video testimonials in a few months. We then added a testimonial embed right within our app so our free trial users could watch quick one to two minute video testimonials from paying customers like them.

The results were fast and fantastic.

As a result of publishing the testimonials, we added $1,900 in net new MRR and 65 net new customers in less than 30 days for a 6% lift in revenue. Free trial users who watched a video testimonial were about 4x more likely to become a paying customer. Now we're working with Vouch to get video testimonials in front of more of our free trial users and to uncover new ways we can use video testimonials to increase revenue. I'd definitely recommend Vouch to any Shopify App founder looking to get more sales with video social proof."

Jason Bapna
CEO, CartKit


Why do you need Vouch?

3 reasons why you should use Vouch to turn your customers into advocates, generate referrals, and increase your sales...

Lift your conversion rate

More than anything, people trust what their friends and colleagues have to say. In fact, we've seen that prospects who are referred to a business are 4x more likely to become a paying customer.

Get more strategy sessions

Get tens, hundreds, or thousands more strategy sessions each year with two-sided referral programs that incentivize clients to refer early and often...without you having to pester them for referrals.

Get more pricing power

Be confident charging what your offer is worth and reaffirm to each client that they are making a great decision with a warchest of overwhelming video social proof backing up your claims and offer.

Prepared By

Harry Whelchel

B.A. Economics, University of Virginia, USA

Google Ads Analyst - Bed, Bath & Beyond (Client; $100M+ Annual Online Sales)
Full-Stack Software Engineer - SalesLoft ($3M - $8M ARR)
Head of Marketing - CartKit ($49k - $101k MRR)
Founder - ConvoPanda ($195k ARR and climbing)